Welcome to Mental Space Monday!

Where we journey inside the rabbit hole of collective consciousness and submit to the whims of curiosity.

In case you haven't heard yet Pantone has issued their yearly "hue heard round the world"- the color of the year 2015 :

Marsala

Pantone_Color_of_the_Year_Marsala_Color_Intelligence_Banner
Pantone_Color_of_the_Year_Marsala_Color_Intelligence_Banner

In case you haven't heard yet Pantone has issued their yearly "hue heard round the world"- the color of the year 2015 :

Marsala

Each year, the color and trend experts at Pantone release the color that they believe embodies the 'global zeitgeist'. (In case you missed it, check out the conversation on zeitgeist and trends and why they are important to understanding who we are as a society.) Now, I am aware that not everyone waits all year for this announcement the way that I do, I know that not everyone can name the last 5 years worth of colors and that this will be a trending topic for maybe 14 days before being overshadowed by something much more important (or just as likely, much more scandalous). I also know that even though the majority of us are not paying attention to the announcement, we will not be able to ignore that this color will start to appear everywhere. Manufacturers and retailers from make-up to paint; clothes to cars have already begun churning out options for the new year that include this complex hue.

You may be thinking that this is just one more trend being dictated to us by those at the top. But that is entirely the opposite of what is happening. The Pantone peeps are listening to us in order to make this call. They are watching what we buy, what we tweet, and how we interact with one another. They are practiced at getting into our heads and knowing what we crave even before we do. In their words,

"...the PANTONE Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers ... the team, led by executive director Leatrice Eiseman, combs the world looking for future design and color influences, watching out for that one color seen as ascending and building in importance through all creative sectors. Influences can include the entertainment industry, upcoming films, art, emerging artists, travel destinations and socio-economic conditions. Influences may also stem from technology, lifestyles + playstyles, new textures and effects that impact color, and even upcoming sports events."

pantone-coty-sq
pantone-coty-sq

In true form of Pantone, Marsala is a flawless selection. I have to admit, I was braced to welcome another bright, almost jarring hue. Tangerine and Emerald from 2012 & 2013 felt vibrant and fun. Even the Radiant Orchid called out for this year seemed energetic and hopeful at the time. But as I looked forward to 2015, that same intrepid enthusiasm felt hollow, even slightly brash like some party mask that loses its luster when the DJ stops playing. To be honest, I was ready to put on my game face anyway. To grin and cheer with the selection of some vivid, beachy blue tone that meant that it would all be "smooth sailing from here". (Granted, Pantone does predict Aquamarine, Scuba, and Classic Blue for spring.) I was ready to buck up and pretend life in 2015 going to be as cheerful as the summer ocean glinting in the sunshine as we all lie lazily beside it on some wonderful beach, drink in hand. What an idyllic picture ... But we're all adults here; it's not always wonderful. There aren't always happy endings and we don't all ride off into the sunset on horseback, even the good parts in life take hard work.

The beauty of Marsala is that it knows all of this; and it is rich and full and interesting anyway. It is a little older, a lot wiser and epically more satisfying for its complexity. This selection is not without criticism. The Atlantic accuses it of "evoking bodily functions and decrepit buildings". Some say it reminds them of rust, liver or dried blood. One tweet complained that it "looks like the vomit you might have after eating a bad chicken marsala". They may not be wrong, but maybe we can handle a little more meat on our proverbial plates this year. Maybe we are ready for a more acquired palette like great whiskey or oysters or ... Marsala wine. It a compliment to us all that our collective Zeitgeist is ready for a color like Marsala. Eiseman says it "gives sustenance" it is so hearty that it can feed our curiosity, our need for comfort and if we grab a glass of the stuff, maybe our bellies as well. Just like our new hue, the coming year will be one of dichotomy.  We are simultaneously craving natural and high tech; custom and affordable; fashionable and comfortable. We want it all with no compromise and know that it doesn't necessarily come without a little finagling. Marsala is chic & refined and rustic and down-to-earth. It is confident, stable, earthy and grounded. It is glamorous, sophisticated, seductive and complex. It is creative, nurturing, fulfilling and enriched; all at once.

So while you may not be so interested in the trending colors, I encourage you not to ignore the hype about Pantone's big announcement. Beyond the style and fashion you might gain more than a little insight about the year to come. Don't forget, intrepid collective consciousness contributors: you create the mentality that fosters these decisions! The choices you make, the posts you 'like', the people you 'follow', the information you 'share' all feed into the Zeitgeist that determines the color selection for 2016. Make conscious choices now and help us move toward a more connected, considerate, engaged future. The power is in your hands/mouse clicks/wallet/browse history.

PS:The NYTimes would agree that this color is all about a mentality. It even gives insight on the quickly approaching Presidential election...check it out.

Also, here are a couple of great interviews with Eiseman herself:

-Pantone -WSJ

THANKS FOR TAKING A JOURNEY INSIDE THE RABBIT HOLE WITH ME! IF YOU LIKED THIS POST, PLEASE FEEL FREE TO SHARE IT WITH OTHERS USING THE LINKS BELOW. IF YOU WANT TO BE EMAILED WITH NEW POSTS FEEL FREE TO FOLLOW MY BLOG ON BLOGLOVIN’. YOU CAN ALSO SIGN UP IN THE BOX BELOW FOR UPDATES.

Have a wonderful week, lovelies. Believe in your unique entelechy and actualize your wonderful.

2 Comments